Digital marketing agencies has been growing faster than never nowadays. They differ from traditional marketing agencies because they have a whole mix of web services. These are services such as web design, web development, search engine marketing, internet advertising and many other online solutions.
Once the digital marketing services mostly offer web development, brand strategy, rich media design, and content management services, numerous interactive agencies opt for employing managed service providers to handle their client’s hosting and infrastructure management.
With all these problems, the only solutions these agencies can think of is to hire an in-house cloud developer. They also adopt a strategy made by themselves. While the first option can be pretty costy, especially when talking about startups, the second one can be very difficult, to say the least.
Cloud servers are a current option because they offer many possibilities, even though you don’t want to keep an IT team in your office. It’s a really flexible set of resources that allow fast growth.
Interactive agencies also hire cloud computing services because they are:
1- Cost effective
Any cloud computing implementation would mean many costs to any company. That is an investment you should take into account when adopting a cloud computing model. But you should also consider the numerous benefits and also the great profit that will come from it.
Cloud structures are more flexible in terms of billing, and some options allow you to pay as you grow. That means you would pay only for the resources you use.
2- Increases data security, data backups and workflow
As backups and security issues are some of the biggest problems faced by marketing agencies, a cloud computing structure can be a great solution. That comes from the scalability, one of the greatest characteristics of a cloud server.
Think about a campaign time, when you need to receive a huge load of access and have a robust structure to support all the high demand. A normal structure might face problems with stability, while a cloud one offer automatic and constant backups. Not to mention the scalability: if your server falls, there will be another one ready to support.
3- Increases efficiency of staff
Digital marketing is all about great media. If your website takes a lot of time from your current staff you will have two options left: hiring more people or compromising your work. The first one can have high costs, depending on your business size. While the second is sometimes not even something to consider. No one wants to lose credibility or suffer with business reduction.
Having a cloud infrastructure would allow you to have more solutions. You can hire an IT professional from anywhere, for example, and save your current team from dealing with IT issues to focus more on rich media.
4- Infrastructure management and customization
When it comes to digital marketing, many plugins and applications are used within websites. That means your website can become heavy and vulnerable if they are not updated timely. For this reason, having a cloud structure would allow you to customize your structure for punctual updates.
Also, with some help of a good IT professional, you will be able to find alternatives to the plugins you already have.
If you’re still in doubt about adopting a cloud infrastructure in your marketing agency, consider talking to other marketing players and see their opinion about it. If you’re still a small business, you should prepare to increase growth, once the digital world is in constant expansion.
Have you adopted cloud infrastructure in your business? What are the advantages and disadvantages of it? Leave us a comment.